Malaysian mobile operator U Mobile has partnered with four regional and local digital publishers SPH Magazines, Pubu eBook, FullAMark and NovelPlus to launch the ‘booKu’ platform. The BooKu service is designed to enable U Mobile subscribers to purchase e-books and e-magazines from publishers such as SPH Magazines, Pubu eBook, FullAMark and NovelPlus even if they do not own a credit card. U Mobile’s prepaid subscribers will have their e-book and e-magazine purchases deducted from their mobile credit, while post-paid subscribers will be charged through their monthly bills.
To use the booKu service, customers should visit the App Store or Google Play Store and search for booKu partners’ apps – SPH Magazines, Pubu eBook, FullAMark and NovelPlus. Customers should then download their preferred digital publishers’ apps. Once the app has been downloaded, users must connect to U Mobile network (3G/4G) to sign up for the service. A code will be sent to the customer via SMS or email. Customers can then purchase e-books by using their U Mobile prepaid credit or have their purchases charged to their monthly bill.
To celebrate the launch of booKu, U Mobile will be offering MYR 20,000 worth of e-book vouchers to be given out this year. For the first phase of this campaign, customers can win up to MYR 8,000 worth of e-book vouchers, and one grand prize winner will receive an iPhone 7s when they participate in U Mobile’s booKu’s contests.
Author: Telecompaper Team